Syndicate Your Content With Blogs

Syndicating Your Content
Show Notes: March 8, 2010

Blogging Tips [ 14:17 ] Play Now | Play in Popup | Download (60)

In today’s episode of Syndicating Your Content I talked about how to find content for your blog. Some of the points I made were,

• subscribing to blogs through Google’s Reader to keep you at the forefront of your niche
• other blogs posts can be shared, including a link back to the original post
• YouTube
• Re-purposing your old newsletter and article content (audio on Article Marketing)
• EzineArticles as a resource
• FireFox AddOn ScribeFire for posting on the fly

Syndicating Your Content

Syndicating Your Content
Show Notes: February 8, 2010

Blogging Tips [ 14:40 ] Play Now | Play in Popup | Download (184)

Today’s show shares how RSS and Blogs start the content syndication process.

Sites or services discussed:

HootSuite – check out the Hootlet
Google’s Reader – subscribe to blog rss feeds with Reader

David Mathison

Syndicating Your Content
Show Notes: January 25, 2010

Interview with David Mathison [ 1:00:41 ] Play Now | Play in Popup | Download (301)

Just what is Citizen Journalism and how do you become one?

David Mathison is an internationally recognized media consultant, speaker, publisher, radio host, and hi-tech entrepreneur, with more than 25 years’ experience in content distribution. From 1999 to 2002 he was founder and CEO of the Kinecta Corporation, where he raised $30 million in under two years. His new book, “Be the Media,”

Be The Media

which sold over 5,000 copies in just 11 days via his Web site, blog, Twitter, and Facebook, unveils the latest and greatest ways to market and sell your books, music, films, information products, and services. Every aspect of media is covered, with details, resources, and suggestions.

What do you think of Citizen Journalism. Can you see how it would help you share your passionate message? Join the conversation by commenting below.

Wednesday, January 20, 2010
Wednesday, February 17, 2010
Wednesday, March 17, 2010
10am to 12pm Pacific Time
1pm to 3pm Eastern Time

What You’ll Learn Blog Orientation

• What is a post
• What is a page
• What is the sidebar
• What is the content area

Dashboard Orientation

• What are the settings and what do they mean

How To Create and Manage A Post/Page

• Adding Images So your blog will also be visually appealing
• How to use the Timestamp
• Tags – what are they and how to use them
• Categories – what they are and how to use them
• Linking Strategies in Posts/Pages Linking keywords or phrases helps the search engine know what text is more important than other text
• Keyword Strategies

Managing Links, Categories and Comments

• Links – Creating them, managing them
• Managing Comments
• How to control them through the settings
• How you find out about comments on your blog
• How to determine whether you spam them or not
• What to do if you get a negative comment

Click Here To Register

Internet marketing for beginners is somewhat of an oxymoron. This is because while, in theory, the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing.

With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing campaign is to create, in my humble opinion, a blog website. If you don’t have a blog, or have a poorly designed website, you should consider creating or re-designing a website to adequately market your products. One of the nice benefits of blogging is that it’s very easy to add content. Most hosts, like BlueHost, offer one button WordPress installation. You can be blogging in minutes.

Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam. Using a service like Constant Contact or GetResponse will ensure your E-newsletters get through to your readers. They even have archiving services giving your E-newsletters a longer life.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.

Join the conversation, let me know what you think by commenting.

Today, writing articles is one of the most powerful and effective ways through which one can improve a website’s visibility and ranking on search engines.

• Write many articles with a resource box and your website URL so that you can have many links pointing back to your website. Your articles will be further picked up and published by other directories or website, increasing the links back to your website. As you write more articles, you will be creating many links to your website.

• Anchor the text that contains your keywords in your articles with your keywords and phrases. This will enhance your website visibility and ranking for your keywords. The more of your keywords or phrases you use, the better. By using your keywords, you increase the chances of your article and your website ranking high on search engines when someone is searching for information relating to these keywords.

• Write high quality and captivating articles which many people will want to read and which e-zines will also want to publish. The more captivating your article is, the more likely it is to be picked up by many e-zines and websites. This boosts one way links to your website.

• Write and submit powerful articles so that you will be regarded as an expert in your niche. Once you achieve this status, many website owners will want to be linked to your website. Many websites will want to publish your articles on their websites. As a niche expert, you may also be requested to offer some reviews of products or of other websites, and when doing this you can include your website URL. This further increases the links to your site and hence your website popularity rank.

Follow the tips outlined above while writing your articles. Articles are a powerful tool for SEO and for generating traffic for your website. Articles are also not expensive. If you enjoy writing, all you need is time to write your articles. If you want to increase your ranking on search engines through writing and submitting articles, it is essential that you take article writing seriously and write as many articles as you can.

Let me know what you think by commenting!

I just finished my online radio show on syndicating your content.  Here is a list of the websites I refered to on the show. Let me know by commenting if this was helpful to you.

• Article Marketing
  http://www.ezinearticles.com/

• Directory of Articles
  http://www.arcanaweb.com/resources/article-directories.html

• Ultimate Article Directory
  http://ultimatearticledirectory.com

•  Submit Your Articles
  http://www.submityourarticles.com

• Blogging – posting regularly – use your articles, or use your posts for articles
  Free at – blogger.com and wordpress.com
  even though Google owns Blogger, I haven’t found it to index any faster – free sites traffic belongs to them, can pull down your blog at a moments notice
   
• Guest Blogging
   
• FeedBurner
  www.feedburner.com – has a feature, Buzz Boost, that allows you to import your content into a website
   
• Social Networking – Facebook has notes that let you post to Facebook – other social sites have blogging features
   
• MyBlogLog – allows you to import your blog feed
   
• Blog Carnivals
  http://blogcarnival.com/bc/
   

Goggle’s Blog Directory – This is the link I’d check first.

List of Directories

Blog Catalog

Blog Digger

Bloglines

Blog Universe