Syndicating Your Content Online
Show Notes: November 14, 2011

Listen live at 3pm PT

This is an on-going series on Twitter. Previous episodes include:

Episode One: Is Twitter for You?
Episode Two: How @thewic Uses Twitter
Episode Three: Tips on Setting Up Your Account

In this episode you’ll hear about using old-school marketing strategies on Twitter as the first part of creating your Twitter Marketing Roadmap.

Syndicating Your Content Online
Show Notes: October 17, 2011

Is Twitter for Me? [ 14:46 ] Play Now | Play in Popup | Download (11)

This is the first of an ongoing series on Twitter. In this episode you’ll hear why you should consider Twitter as part of your online marketing arsenal.

You’ll discover exactly what Twitter is and how it works. You’ll also learn some of the Twitter jargon and what it means. You’ll also learn how to earn “liquid gold” 0n Twitter, building visibility and influence online.

Find Syndicating Your Content on iTunes!

Syndicating Your Content
Show Notes: February 7, 2011

LinkedIn, One of Your Social Media Hubs [ 15:07 ] Play Now | Play in Popup | Download (21)

In previous episodes of Syndicating Your Content you learned about Creating A Social Media Hub and using a WordPress blog as the center of the social media hub.

In this episode you’ll learn what LinkedIn is and why you want to use it as one of your social media hubs.

Syndicating Your Content
Show Notes: January 24, 2011

Blogging, The Center of Your Social Media Hub [ 14:02 ] Play Now | Play in Popup | Download (27)

In this episode of Syndicating Your Content you’ll learn a bit more about using a blog as the heart of your social media marketing strategy.

As shared in our previous Syndicating Your Content episode, the RSS feed (Really Simple Syndication) is what takes your blog post and delivers it to the sites its been asked to deliver your content to, like Facebook, Twitter, Linkedin and your blog subscribers.

Are you using Facebook to leverage your business online? Are you wondering if you’re using all the strategies you can, or do you want to discover additional ways to use Facebook?

On Monday, December 6th at the Cutting Edge Cafe I’ll be sharing some of the strategies I learned recently at the Facebook Success Summit. If you’re one of my email subscribers you’ll be receiving and email with the details.

If you’re not a subscriber, why? Ok, just kidding. All you need to do is visit the Cutting Edge Cafe page and sign up for the complimentary webinar. This is something I do for my subscribers and will be continuing to provide a complimentary webinar each month.

You say you can’t attend on Monday?  No problem. The webinar is recorded and the link to the video will be sent to you the next day.  So what do you have to lose?

Last year I received a frantic message via email from a Facebook friend. She went to log into Facebook and found her profile gone. She was close to the 5,000 limit on friends and was devastated. What did she do wrong?

One of the most common mistakes I see that could cost you your Facebook profile is the creation of a second profile.  Here is the verbiage directly from Facebook’s Terms of Service:

4. Registration and Account Security

Facebook users provide their real names and information, and we need your help to keep it that way. Here are some commitments you make to us relating to registering and maintaining the security of your account:

1. You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission.
2. You will not create more than one personal profile.
3. If we disable your account, you will not create another one without our permission.

At one networking meeting I heard a “social media expert” advise business owners to create a second fictional profile so they could stalk their children with that profile. YIKES!!! Today I found two “social media marketing firms” using their personal profile as if it were a business brand page. How can you be a social media expert or marketing firm and not KNOW how to use Facebook?

So you work hard finding friends, building your network and it’s all gone…..because you didn’t follow the rules. Is it worth it?

Here’s a tip….you can put your friends into lists. Create lists for your family, friends, business relationships, etc. That way you can adjust your privacy settings on your profile to separate what you share on Facebook.

I’m offering a free Facebook webinar on Monday, November 29th to answer your questions about using Facebook for business. I’d love to see you there.

I’ve been blogging since 2005. I started at Blogger and discovered WordPress in January 2007. I’ve had two self-hosted blogs and have been programming in WordPress exclusively since then.

North San Diego Business came out of a need to show the small business community, in 2006, what a blog looked like, and what it could do. To that end, the weekly North San Diego Business At Large podcast came into being.

When Facebook and Twitter came into the small business community you saw a plethora of “social media masters” come out of the woodwork. Their fees ran the gamete, but were usually pretty hefty. One firm was asking $500 a month for their services. It seemed to me that some were cashing in on the craze. More power to them!

However, some in the small business community were left in the dust. Dazed and confused, they left business sponsored social media events without a clue how to implement social media into their business.

So when I hear of yet another Social Media Mastery series I have to ask a few questions, especially when the series costs you an arm and a leg. Here are the questions I would ask.

• How long has the “social media master” been around?
• Does the “social media master” have a blog?
• Are they blogging regularly?
• Have they been blogging long?
• Is their blog at wordpress.com or blogger.com?
  (there are some exceptions to this question)
• Do they have a Facebook profile?
• How many friends do they have?
• Do they have a Facebook page?
• Do they have any custom pages on their Facebook page?
• How many fans do they have?
• How many connections on Linkedin?
• How many followers do they have on Twitter compared to how many Tweets they’ve sent out?
• Do they share information online or just promote themselves and their services/products?
• Do their course outlines tell you what you’ll be learning?
• Have you heard of them before?

Where can you get a lot of information about social media without shelling out a lot of your hard earned money?

Social Media Examiner
Mashable
Chris Brogan
CopyBlogger
HubSpot
Inside Facebook
Search Engine Guide
Search Engine Journal
Search Engine Watch
Daily Bloggr
Duct Tape Marketing
Social Media Coaching Center
Specky Boy
Square Martini Media
Tech Crunch
Social Time
Tripwire Magazine
WebPro News

Got a social media story to share? Feel free to comment!

Twitter Tools

Twitter Counter
Twellow, A Twitter Directory
Tweetdeck
HootSuite
Twitter with PollDaddy

Managing Twitter

Manage Flitter
TwitBlock

Twitter Guides

Mashable: Tiwtter Guidebook
Chris Brogan: 50 Ideas on Using Twitter for Business
Twitter 101, A Special Guide
Twitter Tips: Advice from Evangelist Guy Kawasaki
How To Search Twitter Smarter

Twitter Video

Twitter Marketing 101

Twitter Use In America

Twitter Usage in America 2010 from Tom Webster on Vimeo.