Product Funnel

Syndicating Your Content
Show Notes: March 28, 2011

You Have a Digital Product, Now What? [ 14:28 ] Play Now | Play in Popup | Download (81)

In our previous episodes, The Digital Products Spoke of Your Social Media Hub, Where to Sell Our Digital Products, and Payment and Delivery Options, you learned what a digital product is, where to find or create ebooks and what type of rights you can offer in your product. You also learned how and where you can sell your digital product. We also covered how you can set up payment options for your product.

In this episode we’ll share some strategies for leveraging your business online using those digital products, and how you can fill your marketing funnel using digital products.

Syndicating Your Content
Show Notes: March 7, 2011

Where to Sell Our Digital Products [ 14:21 ] Play Now | Play in Popup | Download (14)

In our previous episode, The Digital Products Spoke of Your Social Media Hub, you learned what a digital product is, where to find or create ebooks and what type of rights you can offer in your product. In this episode you’ll learn some tips on where to sell your digital products.

Syndicating Your Content
Show Notes: December 6, 2010

Social Media for Visibility [ 13:38 ] Play Now | Play in Popup | Download (187)

Using social media to elevate your visibility is an excellent way to be memorable as you’re out and about networking for your business. I’ll share a few tips on how I use my social media presence to leave a lasting impression on the small business owners I network with in North San Diego county.

I’ve been blogging since 2005. I started at Blogger and discovered WordPress in January 2007. I’ve had two self-hosted blogs and have been programming in WordPress exclusively since then.

North San Diego Business came out of a need to show the small business community, in 2006, what a blog looked like, and what it could do. To that end, the weekly North San Diego Business At Large podcast came into being.

When Facebook and Twitter came into the small business community you saw a plethora of “social media masters” come out of the woodwork. Their fees ran the gamete, but were usually pretty hefty. One firm was asking $500 a month for their services. It seemed to me that some were cashing in on the craze. More power to them!

However, some in the small business community were left in the dust. Dazed and confused, they left business sponsored social media events without a clue how to implement social media into their business.

So when I hear of yet another Social Media Mastery series I have to ask a few questions, especially when the series costs you an arm and a leg. Here are the questions I would ask.

• How long has the “social media master” been around?
• Does the “social media master” have a blog?
• Are they blogging regularly?
• Have they been blogging long?
• Is their blog at wordpress.com or blogger.com?
  (there are some exceptions to this question)
• Do they have a Facebook profile?
• How many friends do they have?
• Do they have a Facebook page?
• Do they have any custom pages on their Facebook page?
• How many fans do they have?
• How many connections on Linkedin?
• How many followers do they have on Twitter compared to how many Tweets they’ve sent out?
• Do they share information online or just promote themselves and their services/products?
• Do their course outlines tell you what you’ll be learning?
• Have you heard of them before?

Where can you get a lot of information about social media without shelling out a lot of your hard earned money?

Social Media Examiner
Mashable
Chris Brogan
CopyBlogger
HubSpot
Inside Facebook
Search Engine Guide
Search Engine Journal
Search Engine Watch
Daily Bloggr
Duct Tape Marketing
Social Media Coaching Center
Specky Boy
Square Martini Media
Tech Crunch
Social Time
Tripwire Magazine
WebPro News

Got a social media story to share? Feel free to comment!

David Mathison

Syndicating Your Content
Show Notes: January 25, 2010

Interview with David Mathison [ 1:00:41 ] Play Now | Play in Popup | Download (296)

Just what is Citizen Journalism and how do you become one?

David Mathison is an internationally recognized media consultant, speaker, publisher, radio host, and hi-tech entrepreneur, with more than 25 years’ experience in content distribution. From 1999 to 2002 he was founder and CEO of the Kinecta Corporation, where he raised $30 million in under two years. His new book, “Be the Media,”

Be The Media

which sold over 5,000 copies in just 11 days via his Web site, blog, Twitter, and Facebook, unveils the latest and greatest ways to market and sell your books, music, films, information products, and services. Every aspect of media is covered, with details, resources, and suggestions.

What do you think of Citizen Journalism. Can you see how it would help you share your passionate message? Join the conversation by commenting below.

“2010 Social Media Influencers” is the first report from the series “2010 Influencers Series: Trend Predictions in 140 Characters”.

Trends Spotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.

“2010 Social Media Influencers” is the first report from the series “2010 Influencers Series: Trend Predictions in 140 Characters”.

Trends Spotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.

The last blog post shared the 5 most important reasons you should syndicate your content through an ezine. It also helps you keep in touch with your clients.

This post will give you five more ways you can use an ezine to market your business and staying visible by reaching out to your prospects.

1. Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a “Letters to the Editor” column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!
2. Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
3. Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, “Get Your Own Copy of XXXXXX”, with a link to your squeeze or opt-in page is all it takes!
4. Gather demographic data. By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
5. Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s proven that email marketing is the most cost-effective marketing solution for companies just like yours!

The next blog post will wrap up our reasons for sending out a regular email to our clients and prospects.

Join me today, in my online classroom and learn about Social Networking.

I know you’ve probably been hearing a bit, or a lot, about Social Networking. Some of the more well known social networking sites are Facebook, YouTube, Flickr and now new tools are coming online. Microblogging tools like Twitter, Plurk and sites where you can create your own social networks, like Ping.

Whoa, a lot of new words, right?  I know.  It can be overwhelming.  As most of you know, I spend pretty much all day on the Internet. Social networking has become an integral part of my overall marketing strategy.

I’m inviting you to Cross The Digital Divide with me this afternoon at 3pm Pacific / 6pm Eastern to chat in my online classroom  about Social Networking.

This is the time to get some of the answers to your questions about what Social Networking is and how you might use it to promote your business online.

I’ve invited my Facebook, Twitter and Plurk buddies too. So, grab a beverage of your choice, put your feet up, and join the conversation.  Cross the digital divide……

I look forward to sharing with you, and answering your questions about how you can promote your business online.

Are you using Linkedin to network your business and build your "sphere of influence"’ online? If so, please share how you use Linkedin by posting a comment. Here’s the video: