Syndicating Your Content Online
Show Notes: February 27, 2012

Follow Up Savvy, You Got What It Takes? [ 30:31 ] Play Now | Play in Popup | Download (12)

My guest will be Wanda Allen, author of Follow Up Savvy. We’ll be discussing her book and she’ll be sharing some tips and strategies for keeping in touch with our clients.

Based on years of experience with follow-up systems, Wanda recently authored the Book, Follow Up Savvy where she shares the tried and proven methods for achieving success through the seven principles outlined in her book. She is a speaker, consultant and trainer on the Follow Up Savvy System.

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1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.
2. Tell your prospects that you offer a lower price. If you can’t afford to offer a lower price you could always hold the occasional discount sale.
3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.
4. Tell your prospects you’ve been in business for a longer period of time. People think if you’ve been in business longer you have more credibility.
5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you target the senses you’re triggering human appeal.

1. Use bullets to highlight your product or services benefits. Benefits are the key to selling anything, make them standout in your ad. You can use dots, dashes, or circles to highlight them.
2. Give a money back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back.
3. Tell your reader they’ll receive surprise bonuses. This’ll raise your reader’s curiosity and make them want to buy so they can find out what the surprise bonuses are.
4. Let your reader know this specific package will not be offered again. You must create urgency so people buy now. You may always sell the same product but not with the same bonuses or price.
5. Give them a couple tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.

1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They’ll already become emotionally attached before they buy.
2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad without them knowing it’s an ad. They’ll already be interested when they get to your sales pitch.
3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today they can buy it for $69.95.
4. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; “Attention! Accountants, Discover A New Way To Increase Your Client Base!”
5. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.

1. Directory Linking
   Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director’s home page. This technique will get lots of people to link to your web site and give you free advertising.
2. Bonus Advertising
   Do you have a product or service that doesn’t sell good? Offer it as a free bonus for someone else’s product or service. Get free advertising by placing your web site or business ad on the product or in the product package.
3. Autoresponder Trade
   Trade autoresponder ads with other businesses. If both of you send out information with auto- responders just exchange a small classified ad to put at the bottom or top of each other’s autoresponder message.
4. Tip Line
   Start a free tip line.Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business at the beginning or end of your message.
5. Content Swap
   Exchange content with other web sites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

Try to win the love of a girl with flowers alone, and you’re in for a major heartbreak.

In the same light, try to win a customer with a description of the product by itself, and you’re in for a period of bleak earnings.

The painful fact is this: products don’t sell themselves. They need that human touch to convince the prospective buyer that he needs to purchase the said products, least he misses out on an advantageous opportunity. Sadly, persuading the potential buyer is made more difficult if the business is being carried out online. It seems that the anonymity involved in online transactions make people more hesitant about parting with their hard earned money.

How does an Internet marketer go about in selling his products then?

It’s no secret that sales copies have become a must in this day and age. They have even become the landing page of many websites. The power of a good sales copy should not be underappreciated. Sales copies can convert an undecided visitor into a successful sale. After all, a sales copy is what the visitor would read to get more information about the product.

The nature of sales copies is quite sensitive. One word can win or lose a client. This is why many Internet marketers pay hundreds, if not thousands, of dollars for a killer sales letter. Most of the time, they hire a ghostwriter to the job for them. The problem here is that the ghostwriter can only know so much about the product, hence, he could only write just as less.

But guess what?

YOU can write your own sales copy! Yes! You could!

Below is a step-by-step procedure, a formula if you will, on how to churn out those superbly effective sale copies that would increase your conversion rate.

STEP 1: Write an attention grabbing HEADLINE. Please bear in mind that a headline is composed of three parts:

A. A line that would set up the main headline.
B. Your main headline that should be in the biggest font size you’ll use in the entire copy. Preferably, it should be in a startlingly different color and in bold.
C. A line that would elaborate on your main headline.
Here is an illustration of a headline using this method:
Do you want to gain substantial earnings even while you’re sleeping?
“AN AUTOMATED BUSINESS SOLUTION IS THE DIGITAL EQUIVALENT OF A 24/7 SECRETARY OR YOUR ONLINE VENTURE!!!”
Take And Deliver Orders Without Even Having To Log On To Your Website!

STEP 2: Write an INTRODUCTION that your readers can relate to. You could do this by sharing a problem that should be familiar with them.

STEP 3: Tell them who you are and share a list of your relevant accomplishments. This would help establish your IDENTITY and your CREDIBILITY. Many of your potential clients are wary about doing business online. By doing away with the unwanted anonymity and by assuring them of your reliability, you’ll be able to make their fears go away.

STEP 4: Offer your PRODUCT. Yup! You have to do it here instead of earlier. The reason is that Internet users generally hate sales pitches. If your headline is about the product itself, they might just switch to another site.

STEP 5: Assure your readers that the PRODUCT IS EFFECTIVE. This can be done in two ways:
A. Offer confirmable statistics that would support your product’s needed usage.
B. Present testimonials from people who have actually used your product.

STEP 6: Enumerate the SPECIFICS OF YOUR PRODUCT. But make sure that this part is not riddled with technical jargons. Explain your product’s details in a colloquial way that anyone would be able to understand.

STEP 7: Tell your reader the reasons why your PRODUCT SHALL BE BENEFICIAL to them. This step is crucial, as it is the point where you could transform the potential client’s interest into a perceived need.

STEP 8: For that killer blow that would make them feel that yours is the best deal in the planet, bundle your product with BONUSES, and inform your readers of the corresponding VALUE for each freebie.

Remember that a sales copy is that very integral component that bridges a page hit to a sale. By following the steps we have outlined above, there is no doubt that your conversion rate would dramatically increase!

Recommended Reading: Web Sales Letter Supreme

1. You could decrease or increase the length of
   your ad copy. There is no rule on how long your
   ad copy should be unless space is a consideration.
   The ad should be long enough to sell your product.
2. You could add some sub headlines on your ad
   copy. Sub headlines act just like headlines; they
   grab the readers attention. They’ll keep the readers
   interested as they continue to read your ad.
3. You could ask your reader questions through out
   the ad copy. They will answer the questions in their
   own head as they read your ad copy. The questions
   you ask should persuade the reader into buying.
4. You could highlight keywords through out your
   ad copy. The keywords should be attractive to
   your target audience. You could highlight them with
   color, underlines, italics, etc.
5. You could bullet or indent your benefits on your
   ad copy. Must people won’t read a whole ad copy,
   so make your products benefits standout and you
   won’t lose the sales from all the skimmers.
6. You could change the size of your text on your
   ad copy. You want to make your text large enough
   so it’s not hard to read. You also want your headline
   and major points to be larger so they will standout.
7. You could raise or lower the price on your ad
   copy. A higher price could i.ncrease the perceived
   value of your product and a lower price could
   lesson your product’s value.
8. You could add proof of results on your ad copy.
   You should include testimonials, endorsements,
   and factual statistics to prove your product’s claims.
9. You could add special offers on your ad copy.
   It’s usually easier to sell the offer than the product.
   You could use discounts, free bonuses, volume
   sales, etc.
10. You could eliminate the hard-to-understand
    jargon on your ad copy. Unless your product calls
    for technical words, you want your ad to be read
    without people pulling out a dictionary.