Creating Audio Products

Syndicating Your Content
Show Notes: April 19, 2010

Creating Audio Products for Passive Income [ 14:27 ] Play Now | Play in Popup | Download (16)

Some tips for re-purposing, or leveraging, your content into audio products that you can offer on your blog for passive income. We worked off last week’s episode, Content Rich, Writing Your Way to Wealth on the Web with Jon Wuebben.

Sites we talked about in this episode were two audio editing programs I recommend. The first program is WavePad, which is the program I use. The other program is free, Audacity, make sure to download Lame as well.

Let me know if this helped you by commenting!

Create Digital Products

How many times have you answered the same questions regarding the services you offer. What if you could turn those questions around, educating your potential client before they ask “those” questions.

One of the advantages of creating an informational product for your business is the opportunity to be perceived as the expert in your industry, or field, as well as educating your potential clients on what you have to offer. So what is an informational product. It’s a digital downloaded document. That’s it.

If you’re ready to turn your website from a free-loader to a fee-loader, then this seminar is for you. On Wednesday, February 24, 2010 from 10am to 12pm Pacific Time (1pm to 3pm Eastern Time) I’ll be holding an online, hands on, webinar on creating informational products.

In this powerful information-packed seminar you will learn:

• What information products are
• Why you need information products
• How you can create information products
• How to market and profit from information products

Here are some of the ways your business will benefit from information products:

• Create an ongoing passive income stream
• Expand your brand and credibility as an expert
• Enjoy benefits of being an author
• Have back of the room sales for seminars and talks
• Create products others can sell for commission with affiliate programs
• Build a product funnel; there are no limits

Click Here To Register

Create A Digital Product

Wednesday, January 27, 2010
Wednesday, February 24, 2010
Wednesday, March 24, 2010
10am to 12pm Pacific Time
1pm to 3pm Eastern Time
If you’re ready to turn your website from a free-loader to a fee-loader, then this seminar is for you.

In this powerful information-packed seminar you will learn:

• What information products are
• Why you need information products
• How you can create information products
• How to market and profit from information products

Here are some of the ways your business will benefit from information products:

• Create an ongoing passive income stream
• Expand your brand and credibility as an expert
• Enjoy benefits of being an author
• Have back of the room sales for seminars and talks
• Create products others can sell for commission with affiliate programs
• Build a product funnel; there are no limits

Click Here To Register

Create Digital Products

Wednesday, January 27, 2010
Wednesday, February 24, 2010
Wednesday, March 24, 2010

10am to 12pm Pacific Time
1pm to 3pm Eastern Time

If you’re ready to turn your website from a free-loader to a fee-loader, then this seminar is for you.

In this powerful information-packed seminar you will learn:

• What information products are
• Why you need information products
• How you can create information products
• How to market and profit from information products

Here are some of the ways your business will benefit from information products:

• Create an ongoing passive income stream
• Expand your brand and credibility as an expert
• Enjoy benefits of being an author
• Have back of the room sales for seminars and talks
• Create products others can sell for commission with affiliate programs
• Build a product funnel; there are no limits

Click Here To Register

1. Allow other e-zine publishers or web site owners to republish small nuggets or excerpts of information from your ebook with your byline or ad included.
2. Make extra profits from selling monthly updates of your ebook. You could also back end sell the extra never released chapters of your e-book.
3. Give away a free ebook and then give people an option of buying the paid version of the ebook. Also let others give away the free version of your ebook.
4. Divide your ebook content into reports then give people the option of just purchasing the info they want.
5. Purchase reprint rights to other people’s ebooks an combine them with your in a large package deal or private ebook library web site.

1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They’ll already become emotionally attached before they buy.
2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad without them knowing it’s an ad. They’ll already be interested when they get to your sales pitch.
3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today they can buy it for $69.95.
4. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; “Attention! Accountants, Discover A New Way To Increase Your Client Base!”
5. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.

Any veteran internet marketer will tell you that the first step towards attaining online wealth is to find a hungry market, or a niche, if you will. A hungry market is almost always profitable, given the great demand for appropriate products, as well as the virtual absence of competing enterprises servicing the said segment.

Once you have selected a profitable market, or a niche if you will, it’s time to think about what product you could offer. Products are the items you could sell. They are the ones that will ultimately deliver some profits for you. Business is all about selling something, after all. You have to offer something to get another thing in return.

Here are the more popular items you could sell online:

• Traditional information products. These include eBooks, special reports and even articles. They are excellent choices because all you really need is information and the writing skills to put them down in writing. The best way to convey information is through the written word. Also, traditional information products are capable of being delivered digitally. You won’t have to worry about shipping costs and storage space. Everything would be stored in your hard drive, and you just have to retrieve the same whenever someone purchases what you have to offer.
• Non-traditional information products. With the many things made possible by the internet, a lot of possible vehicles for information have also popped up. Products like video lectures, audio lessons, and podcasts have become prominent items that have proven to be hot sellers. Non-traditional information products are not limited to these choices, however. You could always come up with something new. The limit is your imagination.
• Tangible goods. You could also sell physical items. However, you have to bear in mind that such requires storage space (which can become problematic if you’re planning to sell high quantities of different products) and shipping charges (which can be a drag when it comes to really large items).

You’re not only limited to products, however. You could also sell your services online. Here are some examples of the kinds of services you could offer to prospective clients:

• Consultancy
• Web design
• Search engine optimization (SEO) advise
• Graphic design
• Data encoding
• Ghostwriting
• Copywriting
• Customer service handling

This requires appropriate skills. If you’re good with writing, then you could most certainly find a lot of clients who would hire your services for a fee. If you’re good with web design, you could be employed by some webmasters who are in need of good websites.

Choosing the right products or services to sell would depend on a few considerations. Let’s take a look at them.

• What product or service is most appropriate for your target market? What do the people in the said market need? What do they want? What product is most accessible for them?
• What product or service will you be able to offer? Some products require financial investments. Do you have the budget to pursue such? Or would you be better off in creating a product that requires little financial demands? Services require certain degrees of skills. Do you have those skills?
• What product do you think will be able to sustain profit for a long period of time. The length of the earning potential, or the market life, of the said product should be enough to reap great earnings for you. Profit, after all, is the bottom line for every business.

Once these considerations have been satisfied, you could safely say that you have found the right product for the business you want to pursue.

There is nothing better than being able to sell your own product. The problem is, how do you create a product that is actually sellable?

With the advent of the internet, product creation has taken a whole new aspect. Whereas in the real world, creators vie for ideas that are tangible and physically deliverable, the web allows creators to package information as profitable merchandise. It is the age of information after all, and information is one of the primary factors that drive online dealings.

Information products can take many forms. You could publish your own e-book. Or if you wish to come up with something less daunting, you could distribute your own special report. Electronic magazines, or e-zines, can also be sold through subscription. All of these are effective methods of conveying novel information.
The best thing about it is that you don’t even have to write them. If you simply don’t have the time to come up with an e-book, a special report or any information product, you could hire someone to write them for you. Ghostwriting services are abundant on the net.

But we’re getting way ahead of ourselves.
In creating a product, the businessman is confronted with many questions that more often than not derail the creation process. Hence, here are five answers to the five most common questions that an internet marketer encounters in information product creation.

1. What’s the first step in creating a product?
   The answer is simple: you need an idea. Coming up with that idea, however, is the difficult part.
   You have to realize that everything is a product, as everything is information that, when packaged correctly, is desirable to certain people. Try to update yourself with the latest trends. Read a lot of books and newspapers. Be on the lookout for things that might inspire a deeper study.
   Also, think in terms of titles. For example, you’re reading the papers and an article therein reports of unique wedding ideas. Think big. Think flamboyantly. Apply these thoughts to titles. You should come up with something as grand as “Ten Truly Magnificent Ways To Celebrate Your Wedding,” or “Ten Enchanting Ideas To Make Your Dream Wedding A Reality.”
   Remember, product creation is partly driven by packaging. Titles add so much to the overall feel of the product. And conceptualizing a title would assure that you would be able to keep your focus during the rest of the creation process.
2. Where do I get content?
   Information products are naturally carried out through content. If the content is good, the information would be excellently conveyed. There are three ways to get good content.
   First, write the product yourself. If you have the time to do so, then no one is better suited to convey the idea than you.
   Second, hire a good ghostwriter. As we’ve discussed earlier, ghostwriting services abound on the web. Look for a good and affordable one.
   Third, you could try public domain information. These are free to use, and they are easy to find for those who actually try to look for them. Basically, all works before 1923, and some works before 1978, are considered public domain information. You could reproduce these without having to pay any royalties.
3. How do I package my product?
   Selling them as mere .doc or .txt files would seem amateurish and unattractive. The usual format used for information products is .pdf or .exe. Of the two, .pdf is more widely used, but .exe offers more eye-grabbing features.
   Converting your products into .pdf is simple. There are many free resources available on the net that would allow you to do this. Creating a .exe file, on the other hand, would need some programming skills.
4. What price should I put on my product?
   Basically, there is no limit as to how much you could price your product. If you feel it is worth $500, then sell it for $500.
   Some are afraid that by pricing their products at a high amount, marketability would suffer. The truth of the matter is, it could go either way. Assigning a high price for your product may give the impression that it is something valuable. This would attract potential buyers.
   Additionally, you could add more value to your product by packaging it with freebies. An e-book with two accompanying software programs, for example, would perfectly justify a high price that is attached to it.
5. What if my product has run its course?
   Even if you feel that you have squeezed every possible profit from your product, you could still earn from it.

Try selling its master resale rights.
This simply means that instead of selling your product, you’d be selling the authority that would allow others to re-brand and resell your product any way they see fit. This shouldn’t concern you anymore as you’ve exhausted all the markets that would buy your creation. Let other people worry about marketing it for further profit, but do take their money as parting gifts for a product that has served you well.

Additional Resources: 50 Proven Informational Product Ideas

There are innumerable ways to use ebooks to promote
your business and drive quality traffic to your
website. Once posted on your site, you can turn them
into a daily course, which brings your customer back
to read the next chapter. You can use them as a free
gift for making a purchase or for filling out a
survey. Put your ebook on a disc, and you will have an
innovative brochure. Blow your competition away by
inserting the disc into your sales packages.

The most effective marketing products are those that
are unique. Copyright your ebook, and immediately, you
have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your
site to acquire your ebook, which increases the flow
of quality traffic and the potential of sales and
affiliate contacts.

Make sure that you keep your ebook current. Update it
frequently as the market and trends change. Add new
advice and techniques to show your prospects how your
goods or services can enrich their lives. By
constantly keeping abreast of new trends and
techniques, you can continue to see profits from your
ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can
test their marketing potential without putting out
hardly any cash at all. You can even produce an ebook
one copy at a time, each time you receive an order,
eliminating the need for storage and inventory. By
this method, you can gauge the saleablity of your
ebook, and make adjustments as necessary until the
orders start pouring in. Ebooks allow you to learn
about your market and customer habits and motivation
over a period of time, without risking your precious
financial resources. They also provide you with an
invaluable way to gather marketing information, which
you can use in many different facets of your business.

Use your ebook to discover what the specific goals and
problems are in your specific industry. Then figure
out how to solve these problems, and publish an ebook
with this invaluable information. This will increase
the value of your business, upgrade your reputation,
and get you known as an expert in your field.

You can extend the value of single ebook by breaking
the book down into chapters for a serial course, into
special reports available on your website, or into
audio or visual tapes. Ebooks can be broken down into
several different promotional materials by excepting
some of the articles and using them to promote your
product. You can include a catalog in your ebook to
promote all the products or services you sell. You can
include a thank-you note for reading your book and an
invitation to download a trial version of your
product. Or you can include a form for your audience
to contact you for further information or with
questions, thereby building your business
relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of
individually producing separate promotional materials.
You can use a single ebook to entice new prospects and
to sell new products to your current customers.

No other medium has this kind of flexibility and
ability for expansion. Think of your ebook like a
spider spinning a beautiful and intricate web. Now go
and create that web, and see how many customers and
prospects you can catch!

Additional Resources: 147 Killer Epublishing Strategies