Syndicating Your Content Online
Show Notes: February 27, 2012

Follow Up Savvy, You Got What It Takes? [ 30:31 ] Play Now | Play in Popup | Download (12)

My guest will be Wanda Allen, author of Follow Up Savvy. We’ll be discussing her book and she’ll be sharing some tips and strategies for keeping in touch with our clients.

Based on years of experience with follow-up systems, Wanda recently authored the Book, Follow Up Savvy where she shares the tried and proven methods for achieving success through the seven principles outlined in her book. She is a speaker, consultant and trainer on the Follow Up Savvy System.

ITunes link:

Get Syndicating Your Content Free on iTunes!

Syndicating Your Content Online
Show Notes: October 17, 2011

Is Twitter for Me? [ 14:46 ] Play Now | Play in Popup | Download (16)

This is the first of an ongoing series on Twitter. In this episode you’ll hear why you should consider Twitter as part of your online marketing arsenal.

You’ll discover exactly what Twitter is and how it works. You’ll also learn some of the Twitter jargon and what it means. You’ll also learn how to earn “liquid gold” 0n Twitter, building visibility and influence online.

Find Syndicating Your Content on iTunes!

Syndicate Your Content
Show Notes: August 15, 2011

What To Write About [ 16:00 ] Play Now | Play in Popup | Download (12)

Each day that passes by, is a page in your book of life . Where to start? From the very depths of your soul,  from your heart.What stirs you? What excites you? What challenges you? What frustrates you? What makes you happy?

This is the sixth episode of an ongoing series on Article Marketing. Previous episodes include:
Why Write Articles?
What is an Article?
Basic Rules of Grammar for Articles
3 Tips to Getting Started
Different Types of Articles

Show Notes: Syndicating Your Content
August 8, 2011

Different Types of Articles [ 15:53 ] Play Now | Play in Popup | Download (13)

In this episode you’ll learn some of the different types of articles you can write.

This is the fifth episode in an ongoing series about article marketing. In previous episodes you learned why you should be writing articles, basic construction of an article and the basic rules of grammar. Last week it was three tips to getting your article started.

Show Notes: Syndicating Your Content
August 1, 2011

3 Tips To Getting Your Article Started [ 15:02 ] Play Now | Play in Popup | Download (14)

In this episode you’ll learn the ins and outs of getting your article started.

This is the fourth episode in an ongoing series about article marketing. In previous episodes you learned why you should be writing articles, basic construction of an article and the basic rules of grammar.

I was asked this week to review an affiliate program where you sell access to a “Lead Generation” software that uses search results to “harvest and extract content” from targeted websites. The software then takes that information and puts it into a “comma separated value” document you can open in Excel and manipulate. For an additional charge you can use their robocall phone system, which I assume makes those calls we all love to receive from no one we know.

So what’s the problem with this? It depends on your values as to whether you would want to use a tool like this.

When I program websites, I go to great lengths to make sure the email address of my client is not put on the site that makes it easy for software like I’ve just described to “harvest” (and that’s a word you don’t want to use with your Constant Contact or GetResponse representative) email addresses. Usually, if you want your email on the site, I’d program it this way: debra (at) syndicatingyourcontent (dot) com. This method delivers the email to you, but makes it impossible for the software to recognize this as an email address.

These programs look for the specific code and/or the email format. When they find the code they take it and that’s how you get so much spam. Spam is the reason why we try not to put email addresses, in a recognizable form, on your websites. Instead we use contact forms.

These programs also extract the content from your website. Your content can be used on fake websites that are built for the specific purpose of creating inbound links to the spammers sites and to feed off your keyword rich content. This is called “scraping”, and trust me, it’s not fun when someone scrapes your site and steals your content so they can make money.

Unfortunately I had to deliver the news to my friend that lead generation software used in this manner is not something I would advise anyone to invest in. Using software like this could hurt your business more than support your business. After all, if enough of us hit the “Report Spam” button on your email, your internet service provider (ISP) could stop you from sending email. Is that what you want?

In the next blog post I’ll share with you how you can make sure I don’t hit the “Report Spam” button on your email.

Syndicating Your Content
Show Notes: December 6, 2010

Social Media for Visibility [ 13:38 ] Play Now | Play in Popup | Download (193)

Using social media to elevate your visibility is an excellent way to be memorable as you’re out and about networking for your business. I’ll share a few tips on how I use my social media presence to leave a lasting impression on the small business owners I network with in North San Diego county.

Are you using Facebook to leverage your business online? Are you wondering if you’re using all the strategies you can, or do you want to discover additional ways to use Facebook?

On Monday, December 6th at the Cutting Edge Cafe I’ll be sharing some of the strategies I learned recently at the Facebook Success Summit. If you’re one of my email subscribers you’ll be receiving and email with the details.

If you’re not a subscriber, why? Ok, just kidding. All you need to do is visit the Cutting Edge Cafe page and sign up for the complimentary webinar. This is something I do for my subscribers and will be continuing to provide a complimentary webinar each month.

You say you can’t attend on Monday?  No problem. The webinar is recorded and the link to the video will be sent to you the next day.  So what do you have to lose?

I attended a large SCORE breakfast recently. I must admit, I attend way too many events with speakers. Is it just me, or are they getting more self-promoting?

Here’s my advice to speakers who want to “market their business” to the attendees, don’t! We attend to take back to our businesses, one or two action items we can put into place immediately for our business success.

I didn’t come to hear about your $1,000 SEO program, your Warm Spirit Multi-Level Marketing business or to watch you read out of your recently released book. I came for networking and information for my business. I know you’re selling your books, you don’t need to whack me over the head with it. I know you’re selling your products because I can see them on the huge table you build right behind the lecturn.

If I don’t attend the meetings because you don’t provide me with any concrete info, and cut into my networking time, then there won’t be a future meeting for you to speak at to market your business.

You and I would be much better served, if you followed the handout you gave us and provided useful tips and/or tools for our business success. Your credibility as an expert would be further enhanced by actually giving us info we can use.

To you speakers who like to speak to promote, which I highly advise as a good marketing strategy, I have a word-of-the-day for you, subtly!

Here’s a great example of viral marketing using You Tube

This is a video of Diane Mandle, Sound and Energy Healing and her tibetan singing bowls.

Are you using You Tube yet?