Syndicating Your Content
Show Notes: February 15, 2010

Interview with Mindy Selinger [ 0:01 ] Play Now | Play in Popup | Download (92)

In this episode I interviewed Mindy Selinger, author of Face-to-Face Networking Skills in a Social Media World about how networking has evolved.

Of course, I wanted to know how Mindy’s integrated face to face networking with social media.

Be The Media

David Mathison, Be The Media, Interviews Seth Godin and Scott Stratten [ 59:23 ] Play Now | Play in Popup | Download (49)

These are David’s Show Notes

Seth Godin: “America’s greatest marketer” and Scott Stratten: Author, UN-Marketing

Special guests today include Seth Godin and Scott Stratten.

Dubbed “America’s greatest marketer” by American Way Magazine, Seth Godin writes the world’s most popular marketing blog, is the author of eleven bestselling books on marketing, and is the founder of Squidoo.com.

Today we’ll hear about the unique way in which Seth will be marketing his new book, Linchpin.

In the second half of the show, I interview Scott Stratten, author of the book UN-Marketing: Stop Marketing, Start Engaging.

Scott’s viral videos have been viewed over 60 million times. He writes a wildly popular blog, has a rabid and engaged Twitter following, as well as a lucrative speaking career as a trusted expert in viral, social, and authentic marketing.

Show Notes, December 9, 2009
Syndicating Your Content

Interview with, If You Can’t Say Something Nice, What DO You Say? author, Sarita Maybin.

Interview with Sarita Maybin [ 59:22 ] Play Now | Play in Popup | Download (164)

We’ve all been told “If you can’t say something nice, don’t say anything at all.” This book provides practical approaches and positive phrases for those times when you need to say something NOT so nice. Learn how to constructively clue someone in, deflect the negative comment of a well-meaning friend, or let a business colleague know what he or she is doing drives you crazy — without destroying the relationship.

We’ll be talking about the book and you’ll find out answers to such questions as:

• How do I know if I should confront a situation or just let it go?
• How can I tactfully refuse unreasonable demands made by coworkers or friends?
• How can I soften the sting when giving negative feedback or bad news?
• What should I do if someone asks my opinion and I have nothing good to say?
• How do I tell my boss a thing or two without appearing ugly or insubordinate?

What’s the best way to respond to nasty comments like “that’s a dumb idea,” “I knew you couldn’t do it” or “what were you thinking?”

Sarita shared her 3 Ps

• don’t take it personally
• remember this will pass
• keep the big picture in mind

during our conversation about feedback. She also shared her 3 AIR Steps.

• A – is the other person aware of the situation
• I – what is the impact of the other person’s behavior
• R – can you request them to look at what could be done differently

Sarita can be reached at her website, Sarita Maybin.

Show Notes, December 9, 2009
Syndicating Your Content

Interview with, If You Can’t Say Something Nice, What DO You Say? author, Sarita Maybin.

We’ve all been told “If you can’t say something nice, don’t say anything at all.” This book provides practical approaches and positive phrases for those times when you need to say something NOT so nice. Learn how to constructively clue someone in, deflect the negative comment of a well-meaning friend, or let a business colleague know what he or she is doing drives you crazy — without destroying the relationship.

We’ll be talking about the book and you’ll find out answers to such questions as:

• How do I know if I should confront a situation or just let it go?
• How can I tactfully refuse unreasonable demands made by coworkers or friends?
• How can I soften the sting when giving negative feedback or bad news?
• What should I do if someone asks my opinion and I have nothing good to say?
• How do I tell my boss a thing or two without appearing ugly or insubordinate?

What’s the best way to respond to nasty comments like “that’s a dumb idea,” “I knew you couldn’t do it” or “what were you thinking?”

Sarita shared her 3 Ps

• don’t take it personally
• remember this will pass
• keep the big picture in mind

during our conversation about feedback. She also shared her 3 AIR Steps.

• A – is the other person aware of the situation
• I – what is the impact of the other person’s behavior
• R – can you request them to look at what could be done differently

Sarita can be reached at her website, Sarita Maybin.

Thomas Mangum, Virtual Coffee, interviewed me today for his online radio show.

Thomas Mangum, Virtual Coffee Interviews Debra Simpson, Syndicating Your Content [ 30:06 ] Play Now | Play in Popup | Download (234)

We discussed why you’d want to syndicate your content and some of the ways to develop your own intellectual property to sell online, as passive income.

Of course, I discussed blogging, in particular using WordPress as a launching point. I then shared about importing your blog into Facebook and Linkedin. I shared some tips on creating your first ebook to give away from your website as a list building tool.

Let me know what you think about the interview by commenting.

Joni Wilson, The Voice of Success, shares tips from her new book on how women can speak with power and persuasion.

Interview with Joni Wilson [ 44:32 ] Play Now | Play in Popup | Download (270)

Joni will be presenting Speaking Skills and Voice Workshop with Sheryl Roush on September 26, 2009, 9am to 4pm in San Diego.

A FUN, INTERACTIVE & VALUE-PACKED DAY

Communication skills are critical to your self-esteem, professional worth and financial future!

LEARN VALUABLE SKILLS YOU WILL USE IMMEDIATELY!

• Public speaking, training, sales and presentation skills
• Voice, projection, diction, assertiveness, voice image, dialect
• Speak to promote your business, product, services or your cause

At the workshop you will learn tips to:

• Shine on the telephone and in person
• Handle your emotions calmly under pressure
• Demonstrate credible body language
• Build rapport instantly with others
• Design and deliver PowerPoint with professionalism and confidence!

I know both these women personally and know you’ll learn a great deal about voice and presentation skills.

Let me know what you think of the interview.

Local business owner, Kathi Burns, addSpace To Your Life, has just published her book, How To Master Your Muck where she shares tips for organizing your “muck.”

I had the opportunity to interview her for an hour about the book and the book publishing process.

How To Master Your Muck [ 59:00 ] Play Now | Play in Popup | Download (273)

How to Master Your Muck provides quick steps to help you overcome the obstacles that are blocking your prosperity and success.

Whether you are a small business entrepreneur, a stay-at-home parent, or a corporate executive, this compelling guidebook will give you the skills to conquer the areas in your life that are holding you back.

Muck can be a whole lot of things – your belief systems, old habits that no longer serve you, clutter, a crazy schedule, muddled thinking or an outmoded image.

Master Your Muck provides tried and true methods to get your life clear of email overwhelm, schedule overload, your pesky piles of paper and much more!

As a friend of mine, Kathi has graciously invited you to be a VIP at her pre-launch celebration on August 30th! During this VIP online celebration you will receive dozens of bonus gifts from other masters when you purchase a copy of her new book.

Here a just a few of the bonus gifts you will receive:

The Truth About Negotiation – an hour-long audio interview with Colette Carlson, creator of Speak Your Truth and John Assaraf, the best selling author in the movie, The Secret.

Etiquette Tips for the Networking Savvy Professional written by Etiquette Guru Elaine Swann.

Attitude: The Healthy Alternative audio class, by Author and Professional Speaker Sheryl Roush.

Hacking the Overwhelm, an audio interview with Business Mastery Creator Sterling Frandson.

With over a dozen bonus gifts offered, these are just a few of the gifts you will receive on Sunday August 30th. You will also be included in the drawing for the super grand prize with the winner to be announced Monday August 31st.

Visit www.MasterYourMuck.com to put your name on the VIP list. Just for becoming a VIP, you will immediately receive the free eBook: 33 Tips to Transform Your Life!

I had the distinct pleasure of interviewing Helen Blanchard, author of Breaking  The Ice, about her book and her journey to becoming Toastmasters International’s first female President.

Interview with Helen Blanchard [ 58:37 ] Play Now | Play in Popup | Download (296)

I was mesmerized by her journey through life and found, after reading her book, she was a trailblazer from the start.  Entering the workforce when women traditionally stayed at home to care for their families, she had to break down barriers with the men she trained.

It’s a fascinating read, and paralells the movement for women’s rights. I hope you enjoy the interview, and if you do, please share your comments!

I had the opportunity to interview Allison Maslan, author of Blast Off, The Surefire Plan to Launch Your Dreams into Reality.

In this interview Allison shares her journey from a life changing event to who she is today. She offers insight into being fearless and going for the gold. Allison also has an accompanying workbook for Blast Off.

Allison is also the creator of Blastation, an online Interactive Goal Setting and Life Coaching Software to Organize and Activate Your Best Life Ever. In the interview Allison offers the listeners a free 30 day trial period for the software. Listen for the promo code!

Let me know what you think by commenting below.

Interview With Allison Maslan [ 59:10 ] Play Now | Play in Popup | Download (292)

Various surveys have shown that 80% of people want to write a book, yet most people never get beyond dreaming about being a published author.

In this interview Susan Daffron shares tips on the following:

• How Susan got beyond her big “stuckness” on two book projects that had been languishing in old discarded Word files for literally years.
• How to find and repurpose writing you may already have in other forms.
• How to determine if you can actually sell your book once it’s finished.
• Which areas of the publishing process you can outsource, depending on your skills (and one you definitely should).
• How to publish your book “on the cheap” and avoid the stigma of subsidy/vanity presses.
• Numbers and acronyms you need to know about once you enter the wild and wooly world of self-publishing.

If you’ve got a book project you wish you could finish, join Susan Daffron and take your first step toward making that dream a reality.

Interview with Susan Daffron [ 50:19 ] Play Now | Play in Popup | Download (110)