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Having a blog for your business makes good marketing sense. So now you have to start creating some content for your blog. Here are a few tips on business blogging. I’ve taken these from Debbie Weil’s Top 7 tips to Write an Effective Business Blog. Download her pdf for more information and tips on writing an effective blog. She’s the queen of business blogging!
Using Debbie’s techniques will help boost your blog interest and readability. If you want to learn more about Debbie, visit her site www.BlogWriteForCEOs.com
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Why would you want to add a blog to your business website?
A blog has natural search engine optimization features. By posting on a regular basis, your blog can help your business in many ways:
If you don’t have a blog, or are unsure of what a blog is, why don’t you join the women of San Diego Women, Inc. on October 27th. I’ll be sharing why small business owners should incorporate internet marketing and blogging in their marketing efforts.
Additional Reading: Business Blogging and Blogging
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Please don’t read on until you’ve done the exercise.
OK. Now, before your left brain kicks in with a huge pile of negativity, commit to this thing that you have your heart set on writing. I’ll count down, from three to one, and at the count of one, please take a deep breath and say: “I commit to writing (whatever it was that you wrote in the exercise above).” Three, two, one . say aloud: “I commit to writing —-”
Now, just make the commitment to sit down, take five and let the words pour out of you. Have fun!
Recommended Reading: How To Write An Ebook
There is nothing better than being able to sell your own product. The problem is, how do you create a product that is actually sellable?
With the advent of the internet, product creation has taken a whole new aspect. Whereas in the real world, creators vie for ideas that are tangible and physically deliverable, the web allows creators to package information as profitable merchandise. It is the age of information after all, and information is one of the primary factors that drive online dealings.
Information products can take many forms. You could publish your own e-book. Or if you wish to come up with something less daunting, you could distribute your own special report. Electronic magazines, or e-zines, can also be sold through subscription. All of these are effective methods of conveying novel information.
The best thing about it is that you don’t even have to write them. If you simply don’t have the time to come up with an e-book, a special report or any information product, you could hire someone to write them for you. Ghostwriting services are abundant on the net.
But we’re getting way ahead of ourselves.
In creating a product, the businessman is confronted with many questions that more often than not derail the creation process. Hence, here are five answers to the five most common questions that an internet marketer encounters in information product creation.
You have to realize that everything is a product, as everything is information that, when packaged correctly, is desirable to certain people. Try to update yourself with the latest trends. Read a lot of books and newspapers. Be on the lookout for things that might inspire a deeper study.
Also, think in terms of titles. For example, you’re reading the papers and an article therein reports of unique wedding ideas. Think big. Think flamboyantly. Apply these thoughts to titles. You should come up with something as grand as “Ten Truly Magnificent Ways To Celebrate Your Wedding,” or “Ten Enchanting Ideas To Make Your Dream Wedding A Reality.”
Remember, product creation is partly driven by packaging. Titles add so much to the overall feel of the product. And conceptualizing a title would assure that you would be able to keep your focus during the rest of the creation process.
First, write the product yourself. If you have the time to do so, then no one is better suited to convey the idea than you.
Second, hire a good ghostwriter. Ghostwriting services abound on the web. Look for a good and affordable one.
Third, you could try public domain information. These are free to use, and they are easy to find for those who actually try to look for them. Basically, all works before 1923, and some works before 1978, are considered public domain information. You could reproduce these without having to pay any royalties.
Converting your products into .pdf is simple. There are many free resources available on the net that would allow you to do this. Creating a .exe file, on the other hand, would need some programming skills.
Some are afraid that by pricing their products at a high amount, marketability would suffer. The truth of the matter is, it could go either way. Assigning a high price for your product may give the impression that it is something valuable. This would attract potential buyers.
Additionally, you could add more value to your product by packaging it with freebies. An e-book with two accompanying software programs, for example, would perfectly justify a high price that is attached to it.
Try selling its master resale rights.
This simply means that instead of selling your product, you’d be selling the authority that would allow others to re-brand and resell your product any way they see fit. This shouldn’t concern you anymore as you’ve exhausted all the markets that would buy your creation. Let other people worry about marketing it for further profit, but do take their money as parting gifts for a product that has served you well.
Two Ebook programs I recommend are Ebook Gold and Ebook Starter
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Recommended Reading:Create Your Own Info Products
A great idea from my friend Allie:
Like so many, I have been at a loss as to how to help those left homeless and so devastated by Hurricane Katrina. I’ve given money to the Red Cross, but basically I’ve felt totally useless. I’ve scoured the internet for alternative ways of helping to no avail.
Then it occurred to me that I have the ability to create a project myself. And “The Blanket Buddies Project” was launched. My committment is to organize the creation, collection and distribution of at least 1000 cozy handmade NO SEW fleece blankets for the children of this disaster. They only take a few hours to make, require no talent and are soft and oh so cozy. One can’t help but feel security and comfort when wrapped up in one. They ooze love.
Will you help?
My thrown together homepage has information on how to make them.
Do you have others you can pass this on to?
Do you know places we can post a message?
Do you have contacts in groups like, sewing circles, church groups, school groups, ect, that you can contact and/or rally?
You’ve got a cool new website with all the works: cool Flash presentations, eye-catching colors, informative text, easy-to-use layout, and an interesting topic. You think your site is amazing, and you know that others will agree with you. If only they know it exists.
How do you make your website known? How do you make yours stand out among millions of others? You can spend lots of money on advertisement, but that will not work if you don’t have the money to spare on advertising. So what do you do? Make search engines work for you, that’s what!
Google, Yahoo, MSN, Lycos, Altavista – you want to be at the top of their results list. The higher your site is in a search results page, the better chances that it will be visited. The science behind making your site a popular search result is called Search Engine Optimization (SEO). Don’t worry, though – even if SEO is referred to as a science, it is not all that complicated. You just need to take note of a few things, and before you know it, your site will have more visitors than you could ever dream of.
Here are five tips to ensure that your site would be a favorite of search engines all around the cyber world.
Additional Reading: Search Engine Ascent, Blogger’s Edge
You’ve finally written your first article. Congratulations! Now what do you do with your article?
First you need to make sure to add a “how to publish” statement to the begninning of your article. You also need to end your article with a resource box.
A “how to publish” statement reads something like this:
“Please feel free to publish this article on your web site and/or in your e-book or newsletters with the authors resource box included and without any changes to the article. (Add your contact e-mail)” If you’d like them to inform you as to where and how your article will be used, just ask them to send a complimentary copy of the ezine, or a link to where your article is published.
A resource box appears at the end of an article. This is what makes your article a powerful viral marketing tool. It tells the reader valuable information about you, your services and the link to your website.
Here’s an example of a resource box:
Debra Simpson, has been helping small business owners use the internet to market and grow their businesses. Her website, Magic In Words offers plenty of information to help you make “magic” with your words.
Next, begin submitting your article to article submission sites. These sites are specifically for articles and are where ezine publishers and web masters go for free content for the ezines and web sites.
Below are a few sites to get you started. The first few Article Submission Sites are Yahoo Groups. You have to be a member of the group and each group will have a subscribe address. Joining and submitting is very easy. Just go to their site and follow from there.
http://groups.yahoo.com/group/article_announce
http://groups.yahoo.com/group/aabusiness
http://groups.yahoo.com/group/ap-shorts –400 words or less
http://groups.yahoo.com/group/free-content
As you write articles, keep in mind that you can bundle the articles together to create an ebook. But, that will need to wait for another day!
Recommended Reading
Article Magic
You’ve finally written your first article. Congratulations! Now what do you do with your article?
First you need to make sure to add a “how to publish” statement to the begninning of your article. You also need to end your article with a resource box.
A “how to publish” statement reads something like this:
“Please feel free to publish this article on your web site and/or in your e-book or newsletters with the authors resource box included and without any changes to the article. (Add your contact e-mail)” If you’d like them to inform you as to where and how your article will be used, just ask them to send a complimentary copy of the ezine, or a link to where your article is published.
A resource box appears at the end of an article. This is what makes your article a powerful viral marketing tool. It tells the reader valuable information about you, your services and the link to your website.
Here’s an example of a resource box:
Debra Simpson, has been helping small business owners use the internet to market and grow their businesses. Her website, Magic In Words offers plenty of information to help you make “magic” with your words.
Next, begin submitting your article to article submission sites. These sites are specifically for articles and are where ezine publishers and web masters go for free content for the ezines and web sites.
Below are a few sites to get you started. The first few Article Submission Sites are Yahoo Groups. You have to be a member of the group and each group will have a subscribe address. Joining and submitting is very easy. Just go to their site and follow from there.
http://groups.yahoo.com/group/article_announce
http://groups.yahoo.com/group/aabusiness
http://groups.yahoo.com/group/ap-shorts –400 words or less
http://groups.yahoo.com/group/free-content
As you write articles, keep in mind that you can bundle the articles together to create an ebook. But, that will need to wait for another day!
Recommended Reading
Article Magic