SEO

I found SEOAlleyCode while I was doing some research on keywords for a client and wanted to share it with you.

One of the tools I think is most valuable to small business owners and solopreneurs is the Meta Tag Generator. It’s a wyswyg (what you see is what you get) that will step you through the process of creating meta tag info for your blog or website.

If you have a WordPress blog with the All In One Seo pack plugin, you can transfer this info into the SEO setting.

Let me know what you think by commenting!

When I speak with clients about their websites, I talk to them about using their keywords as the link text. Again, I found a great video tutorial on You Tube that shares how to find out how many sites use a specific keyword in their links. Let me know if this helps by commenting!

Links back to our websites are integral to raising our search engine rankings. Here’s a video I found on You Tube that offers an easy way to find out who is linking back to your site. Let me know if this helps by commenting!

Links back to our websites are integral to raising our search engine rankings. Here’s a video I found on You Tube that offers an easy way to find out who is linking back to your site. Let me know if this helps by commenting!

1. Participate on their discussion boards. You could post questions, answer other people’s questions, and join in on conversations. Just include your signature file and link at the end of your messages.
2. Ask the web site owner if they would like a free ebook to giveaway to their visitors. You could have them link to your web site or include your ad in the free ebook.
3. Submit content to their web site. You could write articles for their web site and include your resource box and link at the end of the article. If they publish it, you’ll indirectly be at the top of the search engines.
4. Write an excellent article review of their web site, products or services. Then publish the review on your web site. E-mail the web site owner and tell him or her about it. They may link to your web site so their visitors read it.
5. Ask the owner of the web site if they would want to trade advertising. If you don’t get as much traffic as they do, you could throw in some extra incentives.

1. Polls
   Hold an interactive poll on your web site. Ask visitors a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results the next day or week on your web site.
2. Prize Drawings
   Hold an ongoing prize drawing on your web site. The prizes should be something of interest or value to your subscribers. Most people who enter will continually revisit your web site to get the results.
3. Original Content
   Give your visitors content they can’t read anywhere else. I’m not saying all your content has to be 100% original, but a portion of your web site should have original information. People will usually read information they haven’t read before.
4. Quizes
   Give your visitors a quiz or a series of trivia questions. Post the correct answers weekly on your web site. The people who participate will want to come back to your site to see if they were right.
5. News
   Supply news stories related to your web site topic. People want current and up-to-date news. If you can be their first source, they will become repeat visitors to your web site.
6. Jokes
   Give your visitors a little humor now and then. Don’t be so serious; tell them a joke. If they associate your web site with being happy they will visit again and again.
7. Free Stuff
   People love to get free stuff. List free stuff on your web site. It could be software, services, sample products, e-books etc. The freebies should be related to your web site topic. Keep the freebies coming and your visitors will return regularly.
8. Directories
   Tell your subscribers about Web sites related to your web site topic. The web sites should be interesting and helpful. Become your readers web site directory and they will come back.

When it comes to doing business online, you will soon discover that it’s all about the traffic. Traffic, or the number of internet users you’d be able to generate for your website, is and will always be the lifeblood of any online venture. After all, what good is a website when there’s no one there to see its pages? How successful will your digital products be if no one would be able to know about them? Who will avail of your services when no one will get exposed to their existence?

Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself.

This is what on page search engine optimization (SEO) is all about. It is concerned with techniques that you could implement on your web pages themselves to ensure a good volume of traffic for your website. 80% of your traffic would come from the many search engines in the World Wide Web. If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.

• Keyword selection
  Choosing the right keywords is essential for the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you’ll have better chances of winning the attention of the search engine spiders. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at www.nichebot.com.
• Keyword placement in content
  Content is the king of the internet. But even royalty needs support. Populate your content with the proper amount of keywords. A density level of at least 2% should be sought. This means that the right keywords should be mentioned at least twice for every 100 words of text.
• META tags
  META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the following META tags on the top portion of your source code. You could copy-paste them from the list below, but do change the indicated fields. Also, make sure that you include your keywords as much as you could on your META tags.

  Before you copy and paste these tags in, make sure you start with a “<" then end with a ">“.
  

  META NAME=”Author” CONTENT=”your name here”
  META NAME=”Subject” CONTENT=”the subject of your site”
  META NAME=”Description” CONTENT=”description of your site”
  META NAME=”Keywords” CONTENT=”your keywords here”
  META NAME=”Revisit-after” CONTENT=”14 days”
  META NAME=”Rating” CONTENT=”General”
  META NAME=”Robots” CONTENT=”All”

• ALT tags
  ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.
• Page titles
  Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords.
• Focus
  Remember, search engines will crawl through your website per page. Each page is a different project altogether. Focus is the key. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made. Also, it would greatly help if you would name the page file in a manner that would include the keyword or key phrase it is focused on. For example, www.thisisyourwebsite.com/thisisyourkeyword.html is a good page filename that would help boost your SEO efforts.

Following these guidelines would help you a lot in securing a favorable position in search engine results pages. This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.

You’ve got a cool new website with all the works: cool Flash presentations, eye-catching colors, informative text, easy-to-use layout, and an interesting topic. You think your site is amazing, and you know that others will agree with you. If only they know it exists.

How do you make your website known? How do you make yours stand out among millions of others? You can spend lots of money on advertisement, but that will not work if you don’t have the money to spare on advertising. So what do you do? Make search engines work for you, that’s what!

Google, Yahoo, MSN, Lycos, Altavista – you want to be at the top of their results list. The higher your site is in a search results page, the better chances that it will be visited. The science behind making your site a popular search result is called Search Engine Optimization (SEO). Don’t worry, though – even if SEO is referred to as a science, it is not all that complicated. You just need to take note of a few things, and before you know it, your site will have more visitors than you could ever dream of.

Here are five tips to ensure that your site would be a favorite of search engines all around the cyber world.

1. Give importance to substance over appearance.

   Do you want to share your knowledge on a subject that you have authority on? Do you want to sell products? Do you want to build an online shrine for your favorite actress? Whatever topic you have chosen for your website, make sure that you are able to give useful information on it. Search engines work by scanning sites for keywords. They search text and completely ignore everything else. So if you have made your site rich in colors, don’t forget to make it rich in content as well. After all, a beautiful layout can make people look, but relevant content is what will make them stay. Remember, in this day and age: content is king!

2. Know your topic well

   If you know much about your topic, you will know what people usually ask about it, and what they ask about it is what they will type in the search bar. When writing the content for your website, put yourself in your other people’s shoes, people who will be your target audience or market. Know the possible questions they might have about your topic, and give answers in your site.

3. Learn from the best

   Take time to browse and read sites that get lots of visitors and have the same topic as yours. Take note of any recurring phrases in these sites’ text. These phrases are most likely keywords. Incorporate them in your own site’s content. Don’t saturate your site with keywords, though. You don’t want to sound redundant to your site visitor. A 3% density level would be enough.

   In searching for the right keywords, use Overture’s services. It may take quite some time, as it is more of a trial-and-error method, but the results are conclusive, and a pattern can easily be observed.

4. Submit…and re-submit

   You will never get a certain job if you don’t send in your application for it. The same thing applies to SEO. If you want your site to be recognized by search engines, then go out of your way to register your site with them. After a couple of weeks, search for your site by putting in the keywords you used in your content. If your site is still not coming up in the search results, do not give up, and just re-register and resubmit your site. It’s possible that your initial registration was discarded without being processed. This usually happens because a lot of submissions are being done everyday.

5. Constantly update your site

   This can’t be stressed enough: search engine spiders love sites which constantly change their content. You can’t build your site and expect it to last forever without any updates. There will come a time when those search engine spiders would stop fetching your site for query requests. Here’s a tip: integrate a blog program in your site. Blogs have a user-friendly interface that allows easy updates.

Additional Resources: SEO Made Easy