Syndicating Your Content

Be The Media

 

 David Mathison, Be The Media, Interviews Seth Godin and Scott Stratten [59:23m]: Play Now | Play in Popup | Download (35)

These are David’s Show Notes

Seth Godin: “America’s greatest marketer” and Scott Stratten: Author, UN-Marketing

Special guests today include Seth Godin and Scott Stratten.

Dubbed “America’s greatest marketer” by American Way Magazine, Seth Godin writes the world’s most popular marketing blog, is the author of eleven bestselling books on marketing, and is the founder of Squidoo.com.

Today we’ll hear about the unique way in which Seth will be marketing his new book, Linchpin.

In the second half of the show, I interview Scott Stratten, author of the book UN-Marketing: Stop Marketing, Start Engaging.

Scott’s viral videos have been viewed over 60 million times. He writes a wildly popular blog, has a rabid and engaged Twitter following, as well as a lucrative speaking career as a trusted expert in viral, social, and authentic marketing.

Friday, September 5th, join  Debra Simpson for a free 30 minute webinar on leveraging your business using the Internet.

This Friday, Debra will be sharing some tips on how you can get your marketing message out using the Internet. Debra has been online since 1994, having worked in McGraw-Hill’s New Media division, supporting the school textbook division by creating online learning modules, website development and programming, CD Rom products, and more. Adding to this, she’s currently a blog programmer and has unique insights on how to get your message out to the masses.

Leverage your business through the Internet, expand globally and cushion yourself against any local economic factors facing traditional businesses. Going global, networking globally, will only strengthen your business. If you can deliver over the Internet, you shouldn’t waste one more minute. Friday, September 5th is your start! Join Debra, and Cross The Digital Divide.

Register for the Free Friday, Cross The Digital Divide webinar and check out the Cross The Digital Divide social site that Debra is putting together. You’ll find how to videos and more…..

Cross The Digital Divide on Friday, August 8th at 3pm Pacific time when we’ll spend 30 minutes discovering how to syndicate our content in Facebook.

If you have a blog, you have the heartbeat to sharing your message with the world, in my humble opinion. Now, add a Facebook page and you have the beginnings of a megaphone on the Internet.

In this 30 minutes you’ll discover how to:

• Post to your blog once and share it several places
• Share your photos and videos
• Use widgets to keep your website or blog visitors "in the know"
• and maybe a few more tidbits….

So, sign up to Cross The Digital Divide with me on Friday, kick your shoes off, grab a beverage of your choice and learn how to spread your passionate message across the Internet.

Join me tomorrow, July 25th, in my online classroom and learn about finding content and marketing your business with YouTube.

One of the common questions I’m asked is how to come up with content for a blog. One of my strategies is to use YouTube. I also use YouTube for viral marketing.

Tomorrow I’ll show you how to search YouTube and grab the code you need to post video to your website. I’m also here to answer your YouTube questions. So grab a beverage of your choice, pull up the conference room, put your feet up and let’s cross the digital divide together.

I’m inviting you to Cross The Digital Divide with me tomorrow at 3pm Pacific / 6pm Eastern to chat in my online classroom  about You Tube.

I look forward to sharing with you, and answering your questions about how you can promote your business online. If you’d like to ask a question prior to our webinar, feel free to contact me directly.

Join me today, in my online classroom and learn about Social Networking.

I know you’ve probably been hearing a bit, or a lot, about Social Networking. Some of the more well known social networking sites are Facebook, YouTube, Flickr and now new tools are coming online. Microblogging tools like Twitter, Plurk and sites where you can create your own social networks, like Ping.

Whoa, a lot of new words, right?  I know.  It can be overwhelming.  As most of you know, I spend pretty much all day on the Internet. Social networking has become an integral part of my overall marketing strategy.

I’m inviting you to Cross The Digital Divide with me this afternoon at 3pm Pacific / 6pm Eastern to chat in my online classroom  about Social Networking.

This is the time to get some of the answers to your questions about what Social Networking is and how you might use it to promote your business online.

I’ve invited my Facebook, Twitter and Plurk buddies too. So, grab a beverage of your choice, put your feet up, and join the conversation.  Cross the digital divide……

I look forward to sharing with you, and answering your questions about how you can promote your business online.

Traffic Swarm is a free site that will generate traffic to your website. What you have to ask yourself is, will that be targeted traffic.

Recently I was pitched an internet advertising program. I pay, let’s say for example, $100 for advertising. I then am able to create an ad that rotates in turn to the visitor of the ad site. I can earn back my ad expenditure if I just click on 24 other member sites, in the rotation, and stay on each site for 15 seconds. To actually earn money, I have to bring others into the advertising program.

Traffic Swarm does the same thing, only free. If you sign up, you get to create your ad, which runs in a rotation. You then earn advertising credits by clicking on the other ads and staying on the site for 20 seconds. I click to earn my credits. You’re lucky if your site, coming up in rotation, is a site I’m interested in.

So how do you target your traffic? Are you blogging yet? Are you involved in social networking? You may want to consider visiting my Cross The Digital Divide free webinars to help you learn how to spot the scam from the legit on the net. Or check out the Resource Library and Article Library for info that helps.

If you try Traffic Swarm, let me know what you think by commenting.

Join me on Friday afternoon, June 20th, at 3pm Pacific Time, 6pm Eastern Time, for an afternoon break at the Digital Divide. This Friday we’ll be discussing strategic planning for our service businesses. My special guest will be Barbara Eldridge, Mind Masters, who will share some strategic planning tips for solopreneurs.

Part Two covers Your Competitive Advantage, or Your Personal Brand, how you develop it and how you maintain it.

This comes down to a characteristic of you or your business practices that your customers value, but that your competitors find difficult if not impossible to duplicate. In developing your competitive advantage ( brand) focus on who you are and what is unique about you. Then focus on who you want to reach and how you want to be thought of so that you package and promote yourself to accomplish your goals.

When you do, you predispose your audience by capturing the essence of what you have to offer, creating interest and enthusiasm for it and enhancing your image for differentiating yourself in your marketplace.

Come and discover how to create and implement plans for your business. Ask the questions you need the answers to in this informative hour long webinar (30 minute presentation and 30 minutes Q&A..

When registering for the webinars, please make sure to include your website address for the networking segment of the webinar and ask Barbara or myself any question you want.

Our webinar next Friday, June 27th will be an introduction to blogging.

Register Here!!

Join me on Friday afternoon at 3pm Pacific Time, 6pm Eastern Time, for an afternoon break at the Digital Divide. This Friday I’ll be sharing what New Media is and how solopreneurs and service professionals can add new media to their marketing strategies.

You’ve probably heard all about audio and video on your websites and you’ve probably been told it will cost you thousands of dollars to put video on your website. Let me share with you the advantages and some of the tools to help you put audio and video on your website for a fraction of what others might be telling you. When it comes to guerrilla marketing strategies for your website, you’ll want to incorporate new media and I can show you how.

Come and discover how to decide for yourself whether you need to spend BIG bucks on new media, or can you learn how to do it yourself.  Ask the questions you need the answers to in this informative hour long webinar.

When registering for the webinars, please make sure to include your website address for the networking segment of the webinar and ask me any question you want.

Register Here!!

An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.

Using viral E-books as a marketing method is inexpensive. It doesn’t take long to set up a basic E-book. The recent versions of  Word let you create a pdf out of your document immediately. If you need to convert a document to a pdf, use this tool.

It’s even more effective if you use rebrandable E-book software to allow your book to be re-branded by others. Just do a web search to find many rebrandable E-books that are available on whatever subject you are interested in and that apply to your e-business.  Get a few of them and check them out to see how offering your E-book with a rebrander can drive it’s distribution.

One method of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you. This also works when you are at a live event. Offer to send the book to them in return for subscribing to your newsletter. Then go back and add them to your subscription list and let the autoresponder send them the E-book.

E-books are capable of reaching a large audience and are limited only by the enthusiasm of the participants.

E-books are fairly easy to create. It’s possible to produce your own E-books by combining articles that you have written or have gotten from public domain sources, such as directories. I encourage clients to start with their frequently asked questions. I’ve found it’s easiest to answer the questions up front. It’s like ready your evaluations after a presentation, then altering the next presentation to address those concerns right up front, at the beginning. An E-book based on your FAQ can do the same thing for your sales cycle.

A common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for that niche. Using a portion of a larger work that you have prepared such as the first three chapters of a large E-book could also be used as a viral E-book. You can also hire a writer to work with you on the content. Check our archives for more tips on writing your E-book.

Let me know how it goes, by commenting or contacting me.

Are you a speaker looking for more speaking opportunities?

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A quality video will:

• *Get you past the "gatekeepers" to the decision makers
• *Show your unique style and how the audience responds to you
• *Entice potential clients, grab their interest and make a great impression
• *Reach thousands of potential clients by streaming your demo on your website
• Increase the caliber of your bookings.
• *Get you hired and increase your income

Join us Saturday, March 1st for a day of DVD Speaker Presentations. If you want a DVD of your presentation to show to potential speaker bureaus or meeting planners, this day is for you!

Innovative Video Solutions will be on hand to record your presentation, in front of an audience, then create a video you can stream from your website, or share on a DVD. Click here for the event details.

Here are some speaker demos I saw when I searched "speaker demo videos" at YouTube.

Thayer Willis Speaker Demo

Geoff Bond International Speaker – Demo video

Joel Block – Speaker Demo Reel for 2007