As a WordPress programmer when I program a blog, I customize the permalink settings to make them more search engine friendly. Here’s a quick video I created to walk you through changing your permalink settings from the default setting to a custom setting that the serach engines will see.
I’m a big fan of Plurk. It allows me to mircoblog and create a community, but more importantly, it lets me easily follow the threads of conversation.
The nice part about Plurk is that you can customize the CSS (Cascading Style Sheets) to give your page a custom, one-of-a-kin look. Here’s the video and send me a note, or leave a comment so I can see what you did, ok? And add me as your friend, too.
Cross The Digital Divide on Friday, August 8th at 3pm Pacific time when we’ll spend 30 minutes discovering how to syndicate our content in Facebook.
If you have a blog, you have the heartbeat to sharing your message with the world, in my humble opinion. Now, add a Facebook page and you have the beginnings of a megaphone on the Internet.
In this 30 minutes you’ll discover how to:
So, sign up to Cross The Digital Divide with me on Friday, kick your shoes off, grab a beverage of your choice and learn how to spread your passionate message across the Internet.
Join me tomorrow, July 25th, in my online classroom and learn about finding content and marketing your business with YouTube.
As I talk about blogs and blogs marketing, I’m often asked about the different strategies you can use to find something to post about. One of my favorites is YouTube. I’ve spoken to groups about using Linkedin as a marketing tool and found really great videos to support my talk at YouTube.
Tomorrow I’ll show you how to search YouTube and grab the code you need to post video to your website. I’m also here to answer your YouTube questions. So grab a beverage of your choice, pull up the conference room, put your feet up and let’s cross the digital divide together.
I’m inviting you to Cross The Digital Divide with me tomorrow at 3pm Pacific / 6pm Eastern to chat in my online classroom about You Tube.
I look forward to sharing with you, and answering your questions about how you can promote your business online. If you’d like to ask a question prior to our webinar, feel free to contact me directly.
Join me tomorrow, July 25th, in my online classroom and learn about finding content and marketing your business with YouTube.
One of the common questions I’m asked is how to come up with content for a blog. One of my strategies is to use YouTube. I also use YouTube for viral marketing.
Tomorrow I’ll show you how to search YouTube and grab the code you need to post video to your website. I’m also here to answer your YouTube questions. So grab a beverage of your choice, pull up the conference room, put your feet up and let’s cross the digital divide together.
I’m inviting you to Cross The Digital Divide with me tomorrow at 3pm Pacific / 6pm Eastern to chat in my online classroom about You Tube.
I look forward to sharing with you, and answering your questions about how you can promote your business online. If you’d like to ask a question prior to our webinar, feel free to contact me directly.
Traffic Swarm is a free site that will generate traffic to your website. What you have to ask yourself is, will that be targeted traffic.
Recently I was pitched an internet advertising program. I pay, let’s say for example, $100 for advertising. I then am able to create an ad that rotates in turn to the visitor of the ad site. I can earn back my ad expenditure if I just click on 24 other member sites, in the rotation, and stay on each site for 15 seconds. To actually earn money, I have to bring others into the advertising program.
Traffic Swarm does the same thing, only free. If you sign up, you get to create your ad, which runs in a rotation. You then earn advertising credits by clicking on the other ads and staying on the site for 20 seconds. I click to earn my credits. You’re lucky if your site, coming up in rotation, is a site I’m interested in.
So how do you target your traffic? Are you blogging yet? Are you involved in social networking? You may want to consider visiting my Cross The Digital Divide free webinars to help you learn how to spot the scam from the legit on the net. Or check out the Resource Library and Article Library for info that helps.
If you try Traffic Swarm, let me know what you think by commenting.
Friday, June 27th, I’ll be talking about Blogs and Blogging at the Free Friday Webinars in our ongoing effort to Conquer The Digital Divide. The webinar starts at 3pm. If you haven’t been to one of my webinars before, you’ll need to sign up here.
Are you wondering about blogs? Did you know that you’re reading a blog right now? Are you wondering what the advantages of a blog are for your business? These are some of the questions I’ll be answering during this 30 minute webinar.
If you have specific questions, use my contact us form to share them with me ahead of time and I’ll be sure to incorporate them into my presentation.
So, grab a drink of your choice, log into my online classroom, turn the speakers up and take some time to Conquer The Digital Divide.
Join me on Friday afternoon, June 20th, at 3pm Pacific Time, 6pm Eastern Time, for an afternoon break at the Digital Divide. This Friday we’ll be discussing strategic planning for our service businesses. My special guest will be Barbara Eldridge, Mind Masters, who will share some strategic planning tips for solopreneurs.
Part Two covers Your Competitive Advantage, or Your Personal Brand, how you develop it and how you maintain it.
This comes down to a characteristic of you or your business practices that your customers value, but that your competitors find difficult if not impossible to duplicate. In developing your competitive advantage ( brand) focus on who you are and what is unique about you. Then focus on who you want to reach and how you want to be thought of so that you package and promote yourself to accomplish your goals.
When you do, you predispose your audience by capturing the essence of what you have to offer, creating interest and enthusiasm for it and enhancing your image for differentiating yourself in your marketplace.
Come and discover how to create and implement plans for your business. Ask the questions you need the answers to in this informative hour long webinar (30 minute presentation and 30 minutes Q&A..
When registering for the webinars, please make sure to include your website address for the networking segment of the webinar and ask Barbara or myself any question you want.
Our webinar next Friday, June 27th will be an introduction to blogging.
Join me on Friday afternoon at 3pm Pacific Time, 6pm Eastern Time, for an afternoon break at the Digital Divide. This Friday I’ll be sharing what New Media is and how solopreneurs and service professionals can add new media to their marketing strategies.
You’ve probably heard all about audio and video on your websites and you’ve probably been told it will cost you thousands of dollars to put video on your website. Let me share with you the advantages and some of the tools to help you put audio and video on your website for a fraction of what others might be telling you. When it comes to guerrilla marketing strategies for your website, you’ll want to incorporate new media and I can show you how.
Come and discover how to decide for yourself whether you need to spend BIG bucks on new media, or can you learn how to do it yourself. Ask the questions you need the answers to in this informative hour long webinar.
When registering for the webinars, please make sure to include your website address for the networking segment of the webinar and ask me any question you want.
An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.
Using viral E-books as a marketing method is inexpensive. It doesn’t take long to set up a basic E-book. The recent versions of Word let you create a pdf out of your document immediately. If you need to convert a document to a pdf, use this tool.
It’s even more effective if you use rebrandable E-book software to allow your book to be re-branded by others. Just do a web search to find many rebrandable E-books that are available on whatever subject you are interested in and that apply to your e-business. Get a few of them and check them out to see how offering your E-book with a rebrander can drive it’s distribution.
One method of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you. This also works when you are at a live event. Offer to send the book to them in return for subscribing to your newsletter. Then go back and add them to your subscription list and let the autoresponder send them the E-book.
E-books are capable of reaching a large audience and are limited only by the enthusiasm of the participants.
E-books are fairly easy to create. It’s possible to produce your own E-books by combining articles that you have written or have gotten from public domain sources, such as directories. I encourage clients to start with their frequently asked questions. I’ve found it’s easiest to answer the questions up front. It’s like ready your evaluations after a presentation, then altering the next presentation to address those concerns right up front, at the beginning. An E-book based on your FAQ can do the same thing for your sales cycle.
A common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for that niche. Using a portion of a larger work that you have prepared such as the first three chapters of a large E-book could also be used as a viral E-book. You can also hire a writer to work with you on the content. Check our archives for more tips on writing your E-book.
Let me know how it goes, by commenting or contacting me.
