Archive for June, 2005

1. You’ll brand your web site, business and yourself
   by submitting articles to e-zines. You could include
   your name, business name, your credentials, web site
   address and e-mail address in your resource box.
2. You will become known as an expert on the topics
   you write about. This will give you and your business
   extra credibility which will help you compete against
   your competition.
3. Your article might also be placed on the publisher’s
   home page. If they publish each issue on their home
   page this will give you some extra exposure.
4. You might get extra exposure if the e-zine publisher
   archives their e-zine on their site. People might want
   to read the back issues before they make the decision
   to subscribe.
5. You will get free advertising. This will allow you to
   spend your profits on other forms of advertising. You
   could buy advertisements in other e-zines that don’t
   publish your articles.
6. You might get extra income from people wanting to
   hire you to write other articles, books, or even ask to
   speak at seminars. This is a great way to multiply your
   income.
7. You could allow e-zine publishers to publish your
   articles in their free e-books. Since people give them
   away, your advertising could multiply all over the
   internet.
8. You will get your article published all over the web
   when you submit it to an e-zine publisher that has a
   free content directory on their web site. They’ll allow
   their visitors to republish your article.
9. You’ll gain people’s trust. If they read your article
   and like it, they won’t be as hesitant to buy your
   product or service. You will then be able to increase
   your profits.
10. You could get your article guaranteed to run in
    an e-zine. You could agree to run one of their articles
    in your e-zine if, in exchange, they run yours in their
    e-zine. It’s a win/win situation.

If you’re looking to market your business through ezine advertising, this book will walk you through the steps to writing successful copy. This is a free ebook that you can distribute to other entrepreneurs, if you’d like. You can offer it on your web site as an incentive to secure opt-in email addresses.

Great Ezine Ads

If you’d rather not write your own content, there are literally thousands of free articles available for publication on the Internet.

You can find articles at the following sites:

Web-Source.net

Article Announce

Marketing Seek

IdeaMarketers

Author Connection

Ezine Articles

InternetWire

Wrap Your Lines at 65 Characters or Less

Whenever you write an email, always format the lines so that they’re 65 characters, or less, across. To do this, you may need to do a “hard return” by hitting “Enter” at the end of the line.

There are two reasons that “less is more”:

1. The first thing to remember is that looking at a computer screen for a long time causes eye fatigue for many readers. The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.
2. The other reason to go short instead of long is this: some email clients automatically enforce wrapping at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all “chopped up.” This makes it unattractive…and worse — unappealing.
   • Email clients such as Outlook Express allow you to set the line wrap to any character-width you choose. That means you won`t have to hit Enter each time after typing 65 characters.
   • You can type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right.

Be Careful Using All CAPS

How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson…and no one likes a “screaming” email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other punctuation) – you’re going to be turned off.

Consumers buy from a source they trust. Emails in all caps are perceived as “shady” or uneducated, and have an appearance that damages the credibility of an offer.

Watch Your Spelling and Grammar

Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would…and the influence would be negative, not positive!

Corey Rudl Remeberance Site

I received this email from Shelley Lowery over the weekend.

Dear Debra,

I am very sad to report that an Internet marketing pioneer has passed on.

Corey Rudl died last night in a racing accident in San Jose, California. He was killed instantly when his Porsche struck a barrier.

Although I never had the opportunity to personally meet Corey, I had a great deal of respect for him, as he was a true marketing genius.

Corey was only 34 years old and was just recently married. Please remember his wife and family in your prayers and take a moment of silence to remember Corey and to be thankful for all he has done for the Internet community. He will be greatly missed.

If you would like to send his family and/or staff your condolences, the mailing address is:

1123 Fir Ave

Blaine, WA

98230

Sincerely,

Shelley Lowery

The official news release

2 Amateur Racers Die in Crash at Speedway
The La Jolla men were driving the course during a club day at the Fontana racetrack.

By Martin Henderson

Times Staff Writer

June 3, 2005

Two San Diego County men died when the Porsche they were racing crashed and caught fire Thursday morning at California Speedway in Fontana, authorities said.

Benjamin Miles Keaton, 39, and his passenger, Corey Nicholas Rudl, 34, both of La Jolla, died from injuries after Keaton lost control of a 2005 Porsche Carrera GT.

The car left the track, careened onto a grassy area and struck a barrier. The engine compartment then caught fire, according to a San Bernardino County sheriff’s report.

On-site medical personnel, the same used for NASCAR and Indy Racing League events at the speedway, responded at 10:40 a.m. and quickly extinguished the fire, sheriff’s officials said.

Rudl, who worked in Internet marketing, was pronounced dead at the scene; Keaton was airlifted to Loma Linda University Hospital, where he died about an hour later, according to the San Bernardino County Coroner’s Office.

Both suffered multiple traumatic injuries, but neither suffered burns, said Supervising Deputy Coroner Randy Emon. The vehicle made a passenger-side impact at more than 100 mph. Both men were wearing helmets and safety belts, authorities said.

“The driver’s side was in good shape, but the passenger side was obliterated,” Emon said.

The accident occurred while the track was being rented by the San Diego chapter of the Ferrari Owners Club. Such events are common at the speedway; the facility is in use nearly 300 days a year for a variety of events, including track days by auto clubs and driving schools.

The men are the fourth and fifth fatalities at California Speedway since it opened in 1997.

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I’ll be speaking to the SCORE Women’s Roundtable Breakfast on June 24, 2005 at the Kings Inn in Hotel Circle. I’ll be speaking on the ABCs of Internet Marketing. I want to know from you what questions you may have about Internet Marketing. This is your chance to have your questions answered. Just add a comment below.